01
Clear communication
Keep customers informed and make each part of the project easier to understand.
Founder & Owner
Meet Steve Roberts
Steve founded RoCo Roofing in 2021. His background in sales, leadership, industry work, and customer relationships shaped a simple goal: make the roofing experience more personal, accountable, and easier to follow.
Meet the RoCo teamThe story behind RoCo
A better experience was part of the plan from day one.
Steve started RoCo in 2021 to close the gap between what customers expect from a contractor and what they sometimes experience. His earlier sales, leadership, and industry experience belongs to his personal background; it is not presented as the age of RoCo Roofing.
His aim was to build a roofing company where installing a roof is only one part of the work. Communication, professionalism, accountability, and genuine care for the customer should shape the experience along the way. Steve describes that standard as a “red-carpet experience.”
Family is part of the company's story, too. RoCo brings together Roberts and Cole, the surnames of Steve's two boys. For Steve, the name is a reminder that the company is about people and the relationships behind the work.
As RoCo grows, Steve's goal is to bring those same standards to additional markets across the Midwest. Growth matters to him when it can come with consistency in workmanship, communication, professionalism, and customer care.
02
Professional, accountable work
Take responsibility for the experience from the first conversation through completion.
03
Care for the customer
Treat each home or business with the respect it deserves.
Why choose RoCo
Local roots. Real people. Roofing-first focus.
From your home to your commercial property, work with a Holland-based company built around people, communication, and a clear project scope.
Based in Holland
A Holland-based roofing company serving homes and business properties across nearby West Michigan communities.
A+
BBB Accredited · A+ rated
Explore RoCo’s accreditation and current rating directly on the Better Business Bureau profile.
View BBB profilePeople behind the project
Meet the RoCo team and know who supports communication, planning, and project coordination.
The people behind your project
Meet the RoCo team.
RoCo's approach starts with the people behind the property. A home or business is more than a job on the schedule, and a roofing project should come with clear conversations about the work, the decisions, and the next step.
A guide through the process
Whether you own a home or manage a commercial property, start with a conversation about the building and your priorities. RoCo helps you understand the roof or exterior concern, the proposed work, and the decisions involved before scheduling.
Start with a conversation
Stay informed as work moves ahead
Understand the next step
Executive Assistant
Colleen Roberts
Colleen brings organization and attentive support to RoCo's day-to-day operations, helping the team keep the business moving and customers supported.
Project Manager
Patrick O’Brien
Patrick's background spans public and private-sector work. His approach centers on helping customers understand their roofing needs and feel informed about the proposed work.
Project Manager
Rob Gifford
Rob brings experience in residential and commercial roofing, siding, and storm-damage assessment, with an emphasis on communication and a personalized customer experience.
Project Manager
Nate Switzer
Nate's roofing background includes helping homeowners navigate concerns after severe weather. His focus is on supporting customers through the decisions involved in their project.
Marketing Representative
Nolan Ferris
Nolan brings a background in quality, project management, and continuous improvement. He values clear communication and strong relationships with customers and vendors.
Marketing Representative
Karin Povish
Karin's background in sales and marketing informs a people-focused approach, with an emphasis on understanding customer needs and building relationships.
Take the next step
Your property. Your priorities. Let's talk.
From a roof concern to a planned exterior project, get the conversation started with RoCo. Share your address and project needs to request an estimate.